“For future generations” has long been the phrase used by conservationists to explain their motivation for protecting the Earth. And it’s true that most people have an innate desire to leave the world a better place for their children, grandchildren, nieces and nephews.
But in a world full of video games, mobile devices and flat-screen, we can’t just pass a better world to the next generation and hope for the best. They must be inspired to care about the natural world, in the same way something sparked that interest in us.
Watch these videos that explore generational connections and tell us: What kind of legacy do you want to leave behind? How do you plan to inspire the next generation of conservationists?